1903 fire at 4th and Main. Existing Doerflinger Building constructed at this location in 1903-1904.
Circa 1910. Corsets and Linens department store. This photo was used to design maple wall panels which were recreated at mezzanine level. Photo courtesy of Murphy Library, University of Wisconsin La Crosse.

Circa 1911. Third floor furniture department.

Circa 1955. Doerflinger corner sign with
rotating clock. *If you know where this
sign is today, please contact
Mike at 608-782-5559!

Except as noted, photos contributed by the
Samuel Fellows Family.
Circa 1968. Shoe department.

Circa 1955. Doerflinger.